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Kline Partners with Beauty E-Commerce Site

Enchanted Life will be tapping into the consulting firm's personal care market research.

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By: Jamie Matusow

Editor-in-Chief

Enchanted Life, which launched in January 2014, is partnering with Kline & Company – marking the first time the consultancy is teaming up with an e-commerce beauty site.

Enchanted Life will have the oopportunity to utilize Kline’s insights and research on the personal care market, allowing the company to better strategically target multicultural consumers – with an intent to better understand their needs and wants.

Phil Williams, CEO/founder, Enchanted Life, commented:

“Enchanted Life is unique to the market, offering the multicultural community a resource to use as a destination for beauty needs and questions…we’re excited to both access Kline’s nuanced and actionable perspective and be part of a crucial and integral study concerning brands targeted to our clientele, as well as the consumer study.”

Carrie Mellage, vice president of consumer products, Kline, added:

“By partnering with Enchanted Life, Kline will be in a stronger position to fill a gap within the market research space by providing comprehensive analysis concerning personal care products targeted specifically to ethnic, Hispanic, and Asian consumers. Through the window that Enchanted Life provides, Kline will gain a better understanding of the varied cultural norms and beauty needs and habits, which will be reported and compared by gender, age, and ethnicity in Kline’s upcoming reports.”

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